FLOWXE

FLOWXE brand kit

Official logos, colors and typography for press, partners and integrations. Free to download, please follow the usage rules below.

Logo

Choose the variant that fits your background. SVG is recommended whenever possible — it scales without quality loss.

Logo mark on dark
Primary mark

The main FLOWXE chevron with wave gradient. Use on dark backgrounds.

SVG PNG 256 PNG 512 PNG 1024
Logo mark on light
Primary mark (light bg)

Same mark optimized for light backgrounds.

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Monochrome mark
Monochrome mark

Single-color version via currentColor. For embossing, stamping, single-color print.

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Horizontal logo
Horizontal — light background

Mark + wordmark. For email signatures, document headers, business cards.

SVG PNG 512w PNG 1024w PNG 2048w
Horizontal logo on dark
Horizontal — dark background

Same as above, with light wordmark for dark backgrounds (site headers, dark UI).

SVG PNG 512w PNG 1024w PNG 2048w
Horizontal logo with tagline
Horizontal with tagline

Mark + wordmark + tagline. For press kits, hero sections, presentation covers.

SVG PNG 512w PNG 1024w PNG 2048w
App icon
App icon

Square icon 1024×1024 with rounded corners for App Store and Google Play.

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Favicon
Favicon

Simplified version readable from 16×16 px. For browser tabs and bookmarks.

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Colors

The brand palette is built around two core colors that form the wave gradient inside the chevron.

Flow Blue

#185FA5

Current

#1D9E75

Deep Night

#0C1A2E

Electric

#378ADD

Foam

#9FE1CB

Surface

#E6F1FB

Usage

Please follow these rules to keep the FLOWXE brand consistent across all touchpoints.

✓ Do

  • Scale proportionally
  • Place on solid brand colors from the palette
  • Use the monochrome version for single-color printing
  • Maintain clear space equal to half the mark's height
  • Use SVG whenever the medium supports it

✗ Don't

  • Change proportions, rotate, skew, or mirror
  • Replace the wave gradient with a flat color (except mono)
  • Add shadows, outlines, glows, or other effects
  • Place the logo on noisy backgrounds without proper contrast
  • Translate the wordmark — FLOWXE stays in Latin script

Typography

FLOWXE uses Inter — a modern open-source typeface designed for screens.

Inter